Writing a press release

none 16 Nov 2006 – 10:14 (modified on 03 Mar 2008 – 15:45)

by mlepeska

Below you will see a sample press release outline.

  • Make sure your release is short – one page if at all possible
  • Provide the main information (Who, When, What, Where, and Why) in the first paragraph (editors will cut the story from the bottom up and maybe only leave the first paragraph)
  • Give full contact details so that the media can reach you for more information.
  • Type your release.

Sample outline:

[Insert name of your group]

PRESS RELEASE

For immediate release [insert date]

[INSERT TITLE: e.g. THOUSANDS TO DEMAND GOVERNMENT ACTION ON WORLD AIDS DAY]

[Describe main action, when, where, who and why] HIV and AIDS campaigners from across the country are converging on the capital at 12:00 noon on Friday, 1 December to call on the country’s government to fulfill promises it has made to ensure everyone has access to treatment for HIV by 2010.

[Strong quote from local campaigner on why the group is taking action on World AIDS Day.]

All governments have made key commitments to overcome HIV and AIDS, including the Millennium Development Goals, the 2001 Declaration of Commitment on HIV/AIDS and the 2 June 2006 Political Declaration on HIV and AIDS. All national governments are currently supposed to be in a national targeting setting process with civil society organizations to determine the steps needed to provide universal access to treatment by 2010. However, according to [name of expert], [quote or paraphrase of status of target setting process in your country]

World AIDS Day events will involve millions of people around the globe. The day is considered one of the most widely recognized international observances set by the United Nations. The global theme for 2006 is “Accountability”, with the slogan: “Stop AIDS. Keep the Promise.”

[complete schedule of events, if applicable]

For further information please contact:

[Name of media contact]

Telephone:

E-mail:

Web site of organization (if available)

Notes for Editors: For information about World AIDS Day and what campaigners are planning in different countries for the week, visit www.worldaidscampaign.org

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